The AIDS Research Alliance, a non-profit research group in Los Angeles that focuses specifically on curing AIDS/HIV and not prevention or treatment, needed a new brand identity. It was determined that their brand and identity did not speak to their cause, audience, or to their stakeholders. A new logo formed from the merging of the AIDS ribbon and the DNA helix was designed. Along with the logo, a complete style guide for their new identity was created that covered colors, typography, correct and incorrect usage, and samples of business papers and literature.
AIDS Research Alliance
The AIDS Research Alliance, a non-profit research group in Los Angeles that focuses specifically on curing AIDS/HIV and not prevention or treatment, needed a new brand identity. It was determined that their brand and identity did not speak to their cause, audience, or to their stakeholders. A new logo formed from the merging of the AIDS ribbon and the DNA helix was designed. Along with the logo, a complete style guide for their new identity was created that covered colors, typography, correct and incorrect usage, and samples of business papers and literature.